Bio

20+ years of experience | Strategist | Privacy-first | Open source advocate

Hi, my name is Bianca van de Poel and I live and work in the Netherlands. I’m the owner of a boutique agency called Communics, where I help purpose-driven organizations build a meaningful, ethical and consistent brand.

This bio is not a CV in the traditional sense, but a personal introduction that offers a sense of how I think and work.

I care deeply about media ethics, digital literacy, privacy, and open-source ecosystems and I bring that perspective into everything I do.

My background in communications and technology means I see where brands become vulnerable: the gap between what you say and what you do, between your intentions and your systems. I help close those gaps before they may become a problem.

I work with organizations that:

• Value a strategic approach
• Are serious about ethics, not just dressing windows
• Value the long term over quick wins

Formerly I designed and built websites as well. Sometimes I still do, but only for the special few. For the rest: strategy, positioning, and the bridge between intention and implementation.

Skills and Values

Not just your pair of hands

While I’m trained across multiple aspects of the communications field, I’m not a graphic designer, a social media manager or a content creator. If you’re looking for one of those to execute your own predefined ideas, I’m not your best fit. My value lies in setting the direction and objectives before any creative work starts.

| Focus on outcome, not on output

You can contact me for any inquiries here or visit communics.nl.