Bio

20+ years of experience | Strategist | Privacy-first | Open source advocate

Hi, my name is Bianca van de Poel and I live and work in the Netherlands. I’m the owner of a boutique agency called Communics, where I help purpose-driven organizations build a meaningful, ethical and consistent brand.

This bio is not a CV in the traditional sense, but a personal introduction that offers a sense of how I think and work.

I care deeply about media ethics, digital literacy, privacy, and open-source ecosystems and I bring that perspective into everything I do.

My background in communications and technology means I see where brands become vulnerable: the gap between what you say and what you do, between your intentions and your systems. I help close those gaps before they may become a problem.

I work with organizations that:

• Value a strategic approach
• Are serious about ethics, not just dressing windows
• Value the long term over quick wins

Formerly I designed and built websites as well. Sometimes I still do, but only for the special few. For the rest: strategy, positioning, and the bridge between intention and implementation.

Skills and Values

Not just your pair of hands

While I’m trained across multiple aspects of the communications field, I’m not a graphic designer, a social media manager or a content creator. If you’re looking for one of those, I may not be the best fit. My value lies in strategy, not in executing predefined ideas.

| Focus on outcome, not on output

You can contact me for any inquiries here or visit communics.nl.