20+ years of experience | Strategist | Privacy-first | Open source advocate
Hi, my name is Bianca van de Poel and I live and work in the Netherlands. I’m a marketing, communications specialist. I own a little ’boutique’ agency called Communics, where I help purpose-driven organizations build a meaningful, ethical and consistent brand.
I care deeply about media ethics, digital literacy, privacy, and open-source ecosystems and I bring that perspective into everything I do.
My background in communications and technology means I see where brands can become vulnerable: the gap between what you say and what you do, between your intentions and the systems you use. I help close those gaps before they may become a problem.
I work with organizations that:
- Are serious about their mission and strategy,
- Value an ethical approach
- And believe in long term impact over quick wins
Formerly I designed and built websites as well. Sometimes I still do, but only for the special few. For the rest: strategy, consultancy and closing gaps.
Expertise
Research
Monitoring
Analysis
Strategy
Communications
PR
Marketing
Consultancy
Internal communications
Policy development
Organizational culture & management
Stakeholder management
Leadership
Active listening
Negotiation
Customer Journey mapping
Brand positioning
Indication
Framing
Reframing
Paradigm shifting
Creative thinking & concepting
Campaign planning
Media planning
Owned Media
Earned Media
Paid Media
SEO
SEA
HTML
CSS
WordPress
MS Office
Libre Office
Photoshop
Illustrator
Affinity Suite
Agile
Kanban
Open Source
Privacy
Ethics
Human Centered
Not a set of hands
While I’m trained across multiple aspects of the communications field, I’m not a graphic designer, a social media manager or a content creator. Also, if you’re looking for a set of hands or someone to execute your own predefined ideas, I’m not your best fit.
My value lies in setting the direction and objectives before any creative work starts. You can contact me for any inquiries here or visit communics.nl.